Equity release products make a real difference to the lives of pensions, according to the general of industry trade body Safe Home Income Plans, reports Financial Adviser (15/11/07).
Andrea Rozario said: "I made the move to specialising in equity release because I saw the potential in what is a very exciting market. I felt this was something I could really get satisfaction from."
Ms Rozario said equity release was one of the only products that could immediately improve the quality of many pensioners' lives.
She said: "The feedback and thanks I have received from customers has more than made my decision worthwhile. I think anyone who likes dealing with people who are genuinely grateful for advice and help would enjoy the rewards offered by specialising in equity release."
Dean Mirfin, business development director at Lifetime Advisory Services, said: "It is important to seek specialist advice. A direct provider will not take into account all options and won't say a better rate is obtainable from an intermediary."
Mark Roberts, head of financial regulation at ifs School of Finance, said he was delighted that advisers were seeing the benefits of specialising in equity release but he would like to encourage more women to make the move following the revelation that less than a quarter of advisers taking the certificate in regulated equity release are women.
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