Chichester-based firm Neville James has launched a white-labelled home reversion product, specialising in non-standard constructions and unusual properties, reports Mortgage Solutions (18/12/06).

Better known for its work in the traded endowment policy (TEP) market, Neville James has teamed up with Crown Equity Release to offer the product.

Karen Gill, managing director of Neville James, said the decision to enter the market was an easy one, adding: "There are a lot of synergies between the TEP and equity release markets, as they are both specialisms, dealing with clients who need to access money. There are also similarities with TEPs where you need to transfer legal title clearly, which is similar to conveyancing a house."

Neville James is targeting clients with flying leasehold properties, short-term leases, agricultural properties and properties in Scotland. But Gill said: "We are not bound by immovable barriers." Operating as a regulated firm, it has decided not to become a member of Safe Home Income Plans (SHIP) at this stage.