Prudential believes the equity release sector is liley to doublt to well over £2bn in the next two years reports Money Marketing (19/10/06).
Lifetime mortgage director Ali Crossley says such a rise is well below what many would hope for but is realistic.
Prudential has launched a team of 20 advisers because of the lack of Independent Financial Advisers in the sector.
Sixty Plus comment: It is entirely realistic that the market may double as there is certainly increasing demand for equity release.
It is of some concern that providers are launching their own sales force as clients should always seek independent advice.
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